Winner Chosen in 10percent.com’s Priape Wear Model Contest Washington, D.C.’s Jerrad V. Swodeck Wins $1,500 in Prizes and a Modeling Contract Option FOR IMMEDIATE RELEASE: Los Angeles, California, September 4th, 2009 - Jerrad V. Swodeck, a 26 year old from Washington, D.C., was chosen today as the winner of 10percent.com’s “Priape Wear Search For The Face” model contest and will receive a $1,500 clothing prize package as well as a modeling contract option from Priape Wear. Swodeck was excited, yet humble, when he heard the news. ''Thank you to all who helped choose me,'' Swodeck said when he was notified as the winner. ''I truly appreciate it. I wanted to be a model for years, but growing up the ugly kid really didn't help.'' Those who gave Swodeck his 422 votes would likely find it hard to believe that he was ever the ''ugly kid.'' The popularity determined from the voting process was a key factor in Priape Wear's decision-making process. Swodeck won with a 77-vote lead. The ''Priape Wear Search For The Face'' model contest began on April 20, 2009 and contestants entered by submitting a photo of themselves along with a completed questionnaire giving voters the chance to see how they stand out and what makes them the ideal candidate to become the new face of Priape Wear. Once the contestant enrollment period ended on June 18, 2009, Priape Wear and 10percent.com selected finalists from all available contestants. And on June 26, 2009 the contest became interactive with the online community voting for the best models. Voting tallies were updated instantly throughout the race, and the voting period ended on August 26, 2009. When the voting ended, the finalists and their total vote counts were submitted to Priape Wear for the final winner selection. ABOUT PRIAPE WEAR Priape Wear, created 11 years ago, is a young men's contemporary label created to cater to open-minded males with a thirst for fashion and uniqueness. This combination has made the label's product lines grow from t-shirts to a great array of other items including jeans, shorts, underwear, swimwear and accessories. Recently, Priape Wear launched a subdivision called GBGB, a premium line of t-shirts and underwear geared to reach those with a high level of differentiation and pride. The line retails in almost 300 stores around the globe. Priape Wear - your choice for intelligent fashion. ABOUT 10PERCENT.COM 10percent.com remains the premier online retail-shopping destination for today's GLBT community. Since its beginning in 1995, 10percent.com has not only recognized the wants and needs of the gay community in the marketplace, but it has also delivered a customized selection of merchandise reflecting the company's unique flair and its shoppers' distinctive lifestyles. Patrons choose from a line of books, movies, clothing, music, greeting cards, calendars, accessories, gifts, novelties and much more. 10percent.com carefully selects this merchandise from artisans and other reputable vendors that create products its customers eagerly desire and many times cannot find elsewhere. Key brands offered include Andrew Christian, Calvin Klein, C-IN2, Here! Mundo Unico, N2N, Priape Wear, Rufskin, Steven, Timoteo and TLA. 10percent.com also carries the complete line of products manufactured by each of Village Lighthouse's wholesale divisions. Meanwhile, 10percent.com provides exceptional customer service that affords the individual attention that its discerning customers demand. ABOUT VILLAGE LIGHTHOUSE Village Lighthouse, Inc. is a leading manufacturer, distributor and retailer of consumer products that specializes in publishing and film distribution. Its wholesale divisions, including 10%, Alluvial, PROVOCATEUR, BIG Daddy, N10Z (Intense) and Greenwood/Cooper distribute greeting cards, calendars, books, posters, postcards, movies, magnets, male pheromones, cologne and other paper products internationally to over 500 accounts. Village Lighthouse's retail divisions include 10percent.com, the leading online shopping destination for the gay community, and OutGreetings (outgreetings.com), an e-card and event planning service that caters to the gay and lesbian community. For more information about Village Lighthouse and its divisions, visit its corporate web site at VillageLighthouse.com. ### Press Contact: Julian Hobson jhobson@villagelighthouse.com (888) 910-7372 or (323) 460-4661 Extension 125 Sales Contact: Ron Miller wholesale@villagelighthouse.com (888) 910-7372 or (323) 460-4661 Extension 223    Press Contact    Press Contact:    Julian Hobson    jhobson@villagelighthouse.com    (888) 910-7372 or (323) 460-4661    Extension 125    Sales Contact:    Ron Miller    wholesale@villagelighthouse.com    (888) 910-7372 or (323) 460-4661    Extension 223    Past Releases Thursday, August 12th, 2010 10% Greeting Cards Recognize Gay Unions for Over 16 Years: As Prop. 8 is overturned in California, 10% continues providing ca... Wednesday, March 31st, 2010 10% and PROVOCATEUR Receive Awards for 2010 Calendars Monday, March 1st, 2010 Barenaked Ladies Frontman Stars in Alluvial's Next DVD Release: Ed Robertson Hosts a Series of Jet-Fueled Adventures in Ed's... Monday, November 2nd, 2009 Because a Man Should Smell Like a Man: N10Z (Intense) Releases New Male Pheromone Fragrance: Masculinity Thursday, September 24th, 2009 10% and PROVOCATEUR Announce Award Entries, Seek New Submissions Home | Corporate | Wholesale | Retail | Press | Reviews | Advertising | Contact Us Village Lighthouse, Inc. is the preeminent developer, manufacturer, and retailer of gay and lesbian consumer products. © 2003-2010, Village Lighthouse, Inc. In compliance with Title 18, U.S.C. Section 2257 all individuals featuring herein were 18 years of age or older at the time of production.